Bus 620(Managerial Marketing) Complete Class

BUS 620(Managerial Marketing) Complete Class

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Week 1 Assignment The Future of the New York Times

Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page).

Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. In a 2-3 page paper, examine what Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging “. Can New York Times, with its journalistic pride compete with the digital media and still deliver the best news?

Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed

Week 1 DQ1 What is Marketing?

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?

Week 2 DQ2 Marketing Strategies.

Complete the “Think About It” activity in Section 1.2 of the text:

Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for...