Marketing

Various Strategies

After big bazaar coming to India it will be at its introduction stage so it is quite obvious that it will adopt some strategy for attracting the customers. The strategy which they would adopt is that they will have low price, high advertisements, it would offer different kind of schemes, offers, discounts, scratch cards, coupons. They would also give stress on providing the prompt services like home delivery, after sales services, guarantees and warrantees, so as to sustain in the market and to create a good reputation.

In addition to discounts on products through the year, Big Bazaar also held events such as ‘Kitchen Mela’, ‘Trouser Mela’, etc. to attract customers.

Advertising: The essential of brand building process

Advertising is an essential component of brand building. The advertisement and brand building is done

through various ways, the techniques used are:-

Tag line: Big Bazaar tag lines are the key components of advertising. These tag lines are modified according

to demographic profile of customers. These catchphrases appeared hoardings and newspapers in every city

where Big Bazaar was launched. Everybody understood and connected easily with these simple one-liners.

The catch liners includes “Hindi- Chane ke bhaw kaaju”, “Bengali-Rui er dame illish”, “Hindi-Stall ke bhaw

balcony” etc.

Print Ads: Big Bazaar news paper advertisements are present just before launch of any new scheme. This

creates aura about the Big Bazaar brand in the minds of customer.

TV Ads: Kishore Biyani spends a lot amount of money in brand building exercise. Big Bazaar commercials are

shown on various channels in India. Presently, Fashion @Big Bazaar commercial is aired.

Road side advertisements: Big Bazaar billboards are displayed on prime location in various cities as a brand

building exercise. They display the catchphrases and now days.

Radio Ads: This technique is used at cities like Sangli (tier 1 / tier 2 cities).Now a...