Marketing

December 11th 2010

University of Phoenix

MRK 571

Earl Levith

Introduction

An efficient and effective marketing strategy is essential for success of an airline company. Creating and implementing a marketing strategy that includes methods of problem solving skills and generating solutions is required to limit crisis and poor productivity amongst a company. The inability to diagnose a problem rapidly can result in a financial decrease and conflict between employees as a result of frustration. Problem solving skills and the ability to respond to business crisis that arise, are characteristics that are desired, to achieve and maintain success. “It is argued that our fundamental methods of viewing the world, diagnosing problem situations, and generating solutions are outdated in a changed world. Furthermore, the trade deficit, poor productivity, and elusive quality control are all symptoms of our inability to creatively solve problems” (Lunsford, P 1, 2009). The marketing and problem solving strategy a company development begins with the management team and their ability to foresee occurring and reocurring issues, productivity and ability to effectively solve problems.

Classic Airlines Marketing Problems

In past years, Classic Airlines was the fifth largest airline company in the world. The company commanded over 375 jets that reached 240 cities with over 2,300 flights daily. Classic Airlines has been a strong airline company for 25 years with an increase of 32,000 employees. Last year, the airline reached a $10 million income with $8.7 billion in sales. In the process of becoming one of the most popular airline companies in the world, Classic Airlines is becoming very familiar with the challenges and difficulties current airline companies face in today’s economy. With the decrease in travelers and financial problems most of the public is facing, Classic Airlines has seen a dramatic 10% decrease in share prices just within the past year (Classic Airlines,...