Strategic Management

Q3

What are the key factors that define success in the industry?

Key success factors are a mixture of important facts that is required in order to achieve one or more desirable business goals.

The key success factors are as follows:

a) Advanced technology

b) Brand name recognition and well-respected brand name

c) Website accessibility and user friendly

d) Relevant of search results

e) Speed of searches and to obtain results

f) Human resource

g) Trust (user security, privacy concerns and protections)

What are the key resources and capabilities required of successful search engine companies?

Key resources of successful search engine companies are as follows:

a) Strong relationships with internet users, websites and advertisers

b) Human resource (employees who are well taken care of)

c) Partnership with mobile phone operators

d) Constant Innovation of search algorithms

e) Corporate Reputation = Brand Trust

Capabilities required of successful search engine companies:

a) Give the exact result that users want

b) Generate new initiatives or integrate good ideas into new business and technologies

c) Create high volume of traffic and ultimately a massive market access potential for advertising

d) Increase revenue while reducing cost for advertisers and customers

e) Product and services that improve people’s lives significantly

f) Host site for small businesses and internet retailers

g) Advanced technology that gives high relevancy results

h) Earn large revenue with online services

i) Reduce capital expenditures for software upgrades and add server capacity

j) Provide data security in the event of natural disasters such as hurricanes with the cloud computing

How do these compare to the key success factors of the smartphone industry?

Smartphone industry requires the same key success factors to the search engine industry.

Q3

What are the key factors that define success in the industry?

Key success factors...