Submitted by: Submitted by Angelface
Views: 1614
Words: 697
Pages: 3
Category: Business and Industry
Date Submitted: 01/14/2011 02:57 AM
| |STRENGTHS |WEAKENESS |
| |1. First to launch low cost flights in Europe and maintained a low fare |1. Earns publicity through negative press reporting which affects brand|
| |policy |image in the long term |
| |2. Has the first mover advantage in brand image. |2. Very poor customer relations which is detrimental to success in any |
| |3. It has aggressive and Innovative leadership by Michael O’Leary. |success in any services industry |
| |4. Lowest fares seats leading to greater seat occupancy. |3. Long distances of its airports from city centre become less |
| |5. 100% e-tailing eliminating intermediaries and distribution costs. |attractive as markets mature. |
| |6. Main operational base in busiest aviations traffic zones Stansted |4. Has limited landing slots in major airports becoming less attractive|
| |airport....