Executive Summary Sample

The purpose of the report is to provide the company with the information necessary to amend and improve on their marketing strategy. Over the years GER has highly diversified its operations and is now operating 11 major lines of businesses which include transportation, consumer finance, commercial finance, insurance and energy. It is also involved in healthcare, consumer and industrial products, advanced materials and NBC-Universal. The objective of this report is to;

* Assess the 4 P’s of the company

* Perform a SWOT analysis for the company

* To assess international marketing strategies used by the company

* To evaluate the importance of international marketing for GE Company

* To evaluate the weakness of the strategies adopted

* To recommend necessary action to be taken

The information necessary for this report was obtained by scrutinizing company information from their website which is amply updated. Based on the conclusion made in the report, recommendations for an effective international marketing strategy are to fully utilize the internal and external market environment through employee appreciation, relationship marketing and utilization of local professionals in foreign regions.

This report is an examination of the international marketing strategies used by General Electric Company, London to access international foreign markets handled by Boston Consulting group officers during the year 2009. The purpose of this report is to provide the company with the information necessary for them to improve their presence in the international market. The strategies used by the company previously were analyzed and a SWOT analysis was done on the company. The report examines the importance of international marketing to GE and several recommendations to tap into more foreign market. The recommendations proposed in this report are 1) to fully utilize the internal market environment 2) to adopt strategic measures to enhance the external market 3)...