Frozen Breakfast Foods Industry in Us July 2015 Forecast Report Available Online by Researchmoz.Us

ResearchMoz.us include new market research report"Frozen Breakfast Foods - US - July 2015 " to its huge collection of research reports.

The frozen breakfast foods category reached $3.2 billion in 2015, although it struggled to grow sales over the last two years. The category continues to face competition from other breakfast foods viewed as healthier or more convenient, as well as foodservice options.

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Executive Summary

The issues

Frozen breakfast handhelds only segment to grow

Figure 1: Total US retail sales of frozen breakfast foods ($ millions), by segment, 2010-15

Strong competition from other breakfast foods

Figure 2: Personal consumption and purchase of select breakfast foods, April 2015

Consumers remain skeptical about nutrition

Figure 3: Attitudes toward frozen breakfast foods – Any agree, by race and Hispanic origin, April 2015

The opportunities

Emphasize similarities to foodservice options

Figure 4: Attitudes toward frozen breakfast foods – Any agree, by frozen breakfast foods consumption – Any consumption, April 2015

Promote occasions outside of breakfast

Figure 5: Frozen breakfast food behaviors, April 2015

Highlight product ingredients, nutrition

Figure 6: Important product attributes, April 2015

What it means

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Market Size and Forecast

Strong historic growth, but future gains expected to be modest

Figure 7: Total US sales and fan chart forecast of frozen breakfast foods, at current prices, 2010-2020

Figure 8: Total US sales and forecast of frozen breakfast foods, at current prices, 2010-20

Figure 9: Total US sales and forecast of frozen breakfast foods, at inflation-adjusted prices, 2010-2020

Market Breakdown

Frozen breakfast handhelds largest segment, only growth

Figure 10: Total US retail sales of...