Beer Industry in Brazil Industry Shares, Size, Trend, Analysis, and Forecasts to July 2015

ResearchMoz.us include new market research report"Beer - Brazil - July 2015 " to its huge collection of research reports.

The craft beer movement continues to grow and although it still does not represent a threat to the major players in the sector, these brands have started acting by partnering with craft beer producers or launching products that directly compete with craft beers. On the other hand, beer drinkers do not see craft beer exactly as premium, leaving the difficult task of craft brewers convincing them their products are worth the higher price.

Branding is also a key factor, so building up a strong relationship with consumers should be a priority for any brewery.

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Executive Summary

The market

Figure 1: Retail sales of beer in Brazil, by value, 2010-14

Figure 2: Forecast of Brazil retail sales of beer, by value, 2010-20

Market drivers

Companies, Brands, and Innovation

Figure 3: Company retail market share by value in the beer market, 2013-14

The consumer

Beer is still as popular as ever

Figure 4: Frequency of drinking beer either at home or out of home, April 2015

Consumption of beer is higher out-of-home

Figure 5: Occasions and places for drinking beer, April 2015

Premium beers are seen as expensive

Branding plays an important factor in the beer market

What we think

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Issues and Insights

Using older consumers to increase consumption of craft beer

The facts

The implications

Food pairing can help boost consumption during meal times

The facts

The implications

Figure 6: Baden Baden pairing suggestions on packaging, Brazil

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Market Size, Forecast, and Segment Performance

Key points

Worldwide beer market

Figure 14: Worldwide beer markets of selected countries, CAGR...