Mkt 571 Week 6 Quiz - Latest

MKT 571 Week 6 Quiz - latest

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1

Which of the following is an example of a distribution metric used for measuring the performance of marketing plans?

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Customer acquisition

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Stock cover in days

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Market share

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Effective reach

• 2

Which of the following is true regarding a marketing audit?

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It relies on feedback from company managers for data and opinions.

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It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.

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It focuses on analysis of those marketing activities that have failed to produce adequate results.

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It focuses on a firm’s macromarketing environment.

• 3

Marketing effectiveness rating instruments and marketing audits are approaches to

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strategic control

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profitability control

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annual-plan control

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efficiency control

• 4

Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem?

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Consumers resented being sold an inferior product on the back of a cause-marketing program.

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Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive.

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Consumers did not value the cause Cadbury was promoting.

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Customers felt that the cause was not in sync with the company’s brand image.

• 5

Straight extension of the product means

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introducing a customized product to the foreign market with existing marketing strategy

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introducing the product to the foreign market with major changes to...