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Lia’s Cakes in Season

From crude beginnings down to the hardships of building up a business, Carlo Carlos, owner of Lia’s Cakes in Season, has experienced it all. Before putting up his now successful business, Carlo had absolutely no idea what he wanted to do in life. Coming from a family of doctors, it was hard for him not to take the same route, but he did anyway. He first tried taking up Business Administration in college. Unfortunately, he failed on his first try.

This put him back to where he started, “the state of cluelessness”, as he liked to say. Seeing his natural flair for buying and selling things, his cousin then recommended for him to try his hand at doing business and take up a business course.  Carlo followed his advice and took up Entrepreneurial Management. Then, from his thesis came the early conceptualization of Lia’s Cakes in Season.  Little did he know then that he would have a successful business in a few years’ time.

Carlo centered his idea on his Lola Pi’s original recipe of avocado cake. He also had lots of help from his mom and the business’ namesake, Lia. The original avocado cake recipe has been known within the family since the 1960’s and was then developed by Carlo’s mom who also helped perfect the other cake recipes. Finally, in 2004, Carlo established Lia’s Cakes in Season.

Carlo didn’t stop there, either. To further cultivate his business, he had to perfect his skills in baking by studying and practicing the art. Since he already had a naturally creative hand, it was easy for him to learn the different ways of decorating cakes, which came plenty handy whenever clients would ask for custom-made cakes. He prided himself on being able to make beautiful yet flavorful and preservative-free cakes. 

Like most businesses, Lia’s Cakes in Season had a shaky beginning. Its unique avocado cake was so unheard of before that people were hesitant to try it at first. Now, however, the shop’s whole line of avocado-flavored goodies accounts...