Submitted by: Submitted by ShrikantM
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Category: Business and Industry
Date Submitted: 07/21/2015 05:16 AM
Most up-to-date research on "Global Hair Conditioner Market 2015-2019" to its huge collection of research reports.
The hair conditioner market has many large vendors offering different types of conditioners. The market is highly competitive with vendor’s competing on the basis of product differentiation, portfolio, and pricing. Vendors are expanding their business by penetrating into newer markets in Africa and APAC.
Over the last few years, growth in the hair conditioner market has been encouraging, thus prompting new entrants to gain a foothold in niche segments. In an attempt to increase their market outreach, vendors are investing heavily in web branding and initiatives. For instance, Tresemme launched an application called Hair Profiler on their website, which recommends products based on a customer’s hair type. With increasing marketing initiatives, the hair conditioner market is expected to reach a market size of over $14 billion until 2019.
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Key vendors in the hair conditioner market
Five leading players dominate the hair conditioner market: -
Henkel
Kao
L’Oréal
P&G
Unilever
Local vendors, especially in APAC and Africa, are very competitive in terms of new product launches and innovations. These vendors have better understanding of customer preferences and have developed a loyal customer base over the years. High prices and local brand loyalty is some concerning issues that large vendors are looking to overcome in this market.
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Other prominent vendors in the market include Alfapar, Avon, Chatters, Colgate, Combe, Farouk Systems, hairjamm, J&J, John Paul Mitchell, Kevin Murphy, La Biosthetique, Macadadamia, Natural oil, Milbon, Moroccanoil, Revlon, Shiseido, Tony & Guy, Unicosmetic,...