Strategic Management: Super 8

A. Case Abstract

Founded in 2006, Super8 Retail Systems Inc. opened its 7 outlets after winning the bid to assume the Uniwide Sale's grocery business. From then on, it has opened 18 more branches to serve consumers and resellers in strategic locations from north to south Luzon. Its massive stores are currently found in Coastal Mall, Sucat, Las Pinas, Sta. Rosa, Caloocan, Pasong Tamo Extension, Guadalupe, Ortigas Extension, Masinag, Novaliches, Malolos, Tarlac, Urdaneta, Caloocan Jackman, Libertad Pasay, Baliuag, San Pedro, Dagupan, Antipolo, Angeles, Meycauayan, Shaw, Binan, Molino and Sto. Rosario.

Super8 Grocery Warehouse is a member of the Suy Sing Commercial Corporation, a diversified conglomerate, and the Philippine's leading wholesale distribution company.

Super8 Retail Systems, Inc. operates a chain of grocery retail outlets under the name of Super8 Grocery Warehouse. Its chain of grocery warehouses offers spot-on service and quality supplies at unbeatably low wholesale prices. As such, it has emerged as one of the most promising new players in the retail trading today.

B. Mission Statement

Develop lasting relationships, build better lives, and facilitate the essential flow of goods between sellers, resellers, and end consumers were the goals when Super8 Grocery Warehouse opened its doors five years ago. Today, this mission is more important than ever to its customers and all participating stakeholders.

C. External Audit

Opportunities

1. Its increase in geographic coverage

2. The leverage growth of the internet to enhance business

3. It diversify its grocery department

4. It enhance efforts to be environmentally friendly

Threats

1. It has other competitors in the same industry

2. The negative words of mouth from consumers

3. Its declining profits can put pressure on already weak financial positions

4. Its inability to absorb price increases due to smaller scale vs. national competitors

CPM – Competitive...