Increased Social Networking Activities to Boost Digital Photography Market

The tools that enable digital photography constitute the digital photography market. The global digital photography market is expected to exhibit steady growth in the coming years to reach a total valuation of US$82.6 billion.

Digital photography employs an assembly of light-sensitive components to capture images focused by the lens in contrast to exposure on a light responsive film. The image which is captured is stored in digital form ready for digital processing (sizing, color correction, cropping etc.). The tools that enable digital photography constitute the digital photography market. The global digital photography market is expected to exhibit steady growth in the coming years to reach a total valuation of US$82.6 billion. The market comprises of products such as cameras, printers, digital photo frames, lenses, storage cards, and photo editing tools used in digital photography.

In the coming years, the digital photo printing market is expected to have a reduced market share and lose as much as US$300 million in revenue, whereas lenses and digital cameras will have increased demand due to their increasingly affordable prices.

Social Networking Opening up New Avenues for Digital Photography Market

Digital communication has changed the digital photography scenario, photo sharing sites, networking sites, and blogging sites, thus opening big business avenues for the digital photography market. Networking sites are continually coming up with new design features for photo sharing sections to offer consumers a rich and thrilling visual experience. Digital photography is also pursued by amateur snapshot photographers, who make use of convenient exchange of images by email or other digital communication means.The digital photography market is broken down into two broad segments – digital photography products and digital photography applications. The products segment includes photo processing equipment, camera cellphones, interchangeable lenses, and many...