Test

* Question: Discuss the ways in which the tools and techniques of international marketing impacted on your decision making during the country manager simulation?

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The Increase of complexity when acting internationally impacted on our decision as well as the Risk factor, which means the degree of uncertainty that increases in unfamiliar markets, and the Communication needs (geographic, socio-cultural differences and market knowledge).

In International marketing and global marketing the world is seen as a market segmented by social, legal, economic, political and technological (PESTL) groupings.

The key difference between domestic marketing and marketing on an international

scale is the multidimensionality and complexity of the many foreign country markets

We first Set our regional strategy which is responsible for the Overall strategic framework that drives our country-level decisions

We have Multidomestic Markets, which means Product markets in which local consumers have preferences and functional requirements widely different from one another’s and others’ elsewhere

Therefore our Strategy for Global Marketing is a different Product and different Communication.

Market Entry Strategy: Exporting : we produce in our home market and then sell them to customers overseas

Later on we want to build up Subsidiaries with manufacturing abroa in very big markets. To overcome tariffs like quotas and trade control, buying national, restrictive customs procedures and restrictive administrative and technical regulations.

So before entering a market the Country Attractiveness has to be evaluated.

Therefore we looked at the following factors: Social environment (age distribution, ethnicity, ), Cultural environment (language, religion, education, social mores), Financial environment (costs), Legal environment (antidumping laws, health and safety standards, taxes), Political environment, Economic...