Routine Message

| E227 Global Solutions |

Memo

To: | Anne Brown |

From: | [Your Name] |

Date: | July 25, 2015

|

Re: | Indonesian Audience Analysis |

| |

Indonesian Culture

We received your memo regarding Indonesian operations and the respect of their culture. I can assure you that we have put much thought into our research and our solution. First of all, we believe that it is important to understand who the Indonesians are. In Indonesia alone, there are over 300 ethnic groups, varying in religions and backgrounds. Even with this variation, respect is very highly held. These are a few guidelines our drivers should follow when encountering and Indonesian citizen: “a handshake is the most common greeting accompanied with the word "Selamat”; many Indonesians may give a slight bow or place their hands on their heart after shaking your hand; if you are being introduced to several people, always start with the eldest or most senior person first (kwintessential).” This is important for our drivers to know so that the citizens feel comfortable with them around, as well as maintaining friendliness. Our drivers should also understand the rules of the road in Indonesia: “drive on the left-hand side of the road in Indonesia; a driver must always carry a valid SIM licence or international driving licence accompanied by the home country licence; foreigners who live and drive in Indonesia should get a SIM licence; foreigners should always carry their passport; the vehicle must be affixed with a sticker which displays the country's initials: for example, RI for the Republic of Indonesia; drivers must always carry the vehicle's registration papers, or if it is a rented car, the rental papers (angloinfo).” This is important regarding the safety of the Indonesian people and making sure that no unnecessary injuries occur.

Proposed Solution

We propose that before the transportation begins, we host a large event in which anyone in that area can attend. Here we can serve food, have...