Market and Growth

Market and Potential Growth

Kudler has seen a balanced market growth since the opening of their first store in 1998. The demand for the products and service Kudler offers continues to increase each year. Because of their continued success, Kudler understands that there is a larger market for the organic and natural food products they want to provide. For increase market and potential growth, Kudler Fine Foods must create an efficient system, launch a market research, report collection and data findings pertinent to a specific marketing situation facing the organization (Kotler & Keller, 2006). In addition, Kudler will need to conduct a product market growth matrix. The matrix will allow Kudler to consider new and effective ways to grow its existing products as new products will help define market penetration, product development, market development, and diversification.

Distribution Strategy

Kudler Fine Foods must create an effective and suitable channel strategy to introduce the organization’s products for marketing. The distribution strategy explains how Kudler Foods will generate and persuade demand for organic and natural food products. This will involve shifting Kudler products for point of formation to points of utilization by the end user in a cost-effective method. This strategy will also explain how Kudler will manage its brand.

Domestic

Within the domestic market, the focus of distribution will be product placement inside the context of the culture. This means putting Kudler’s products in grocery store aisles that cater to the health conscious and dietary specific wants and needs. The distribution will be at local grocery stores as well as convenience stores to have the product placed near the eye level.

International

As for the international market, the plan will be more practical and effective. The goal is to make it easy and convenient to make Kudler’s products available at consumer’s doorstep. The availability of...