W'Up Case Study - Vendor-Managed Inventory

Nova Southeastern University

Wayne Huizenga Graduate School

of Business and Entrepreneurship

Assignment for Course: International Transport & Logistics (LOG 5010)

Submitted to: Dr. Humberto Florez

Submitted by: Thomas “Jason” Brown

N01690675

2124 NE 5th Ave, #205

Wilton Manors, FL 33305

954-551-0797 (mobile)

oaj1977@gmail.com / tb1389@nova.edu

Date of Submission: 10 May 2015

Title of Assignment: W’Up: A Case for Vendor-Managed Inventory

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.

Student Signature: Thomas “Jason” Brown

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Instructor’s Grade on Assignment:

Instructor’s Comments:

W’Up: A Case for Vendor-Managed Inventory

The supply chain management concept of vendor-managed inventory (“VMI”) has, in recent years, been gaining popularity in Western markets. Within India, and likely most developing world countries, the concept of VMI is less prevalent. The feasibility of implementing VMI to any degree in India or similar countries likely depends on the successful partnering of numerous constituents throughout the supply chain.

Case Study Summary

W’Up Bottlery is a plant in the northern state of Uttar Pradesh in India owned by parent company Hindustan Coca-Cola Beverages Private Limited. W’Up is one of four plants that serve the Uttar Pradesh region. In addition to Coca-Cola, the plant makes several other drinks, including ThumsUp, Limca, Fanta, Sprite, and an assortment of juices, sodas, and waters. These brands are sold mostly through distributors to a variety of customer channels including Eating and Drinking, Groceries, Cinema...