Consumer Behavior Topic

SALES PROMOTION - An action-focused marketing events whose purpose is to have a direct impact on the behavior of a firms customer.

TRADE PROMOTIONS – Trade promotions, such as advertising or display allowances , are used by companies to push products through the channel to members.

CONSUMER PROMOTIONS - Such as coupons and free samples are used by manufacturer and retailers to persuade consumers to purchase productsand visit retail outlets.

THERE ARE MANY TYPES OF CONSUMER PROMOTIONS

1.SAMPLING- Consumers are offered regular or trial sizes of the product either free or at a nominal price.

2.PRICE DEALS- Consumers are given discounts from the products regular price .

3.BONUS PACKS- Bonus packs consist of additional amounts of the product that a company gives to buyers of the product.

4.REBATES AND REFUNDS – Consumers, either at purchase or by email, are given cash reimbursements for purcahsing products.

5.SWEEPSTAKES AND CONTEST – Consumers are offered chances to win cash and/or prizes through either chance selection or games of skill..

6.PREMIUMS- A premiums is a reward or gift that comes from purcahsing a product.

7. COUPONS- Consumers are offered cents-off or added value incentives for purcahsing specific products .

4 ASPECTS OF BEHAVIOR THAT PROMOTIONS ARE DESIGNED TO AFFECT.

1. PURCHASE PROBABILITY

2. PURCHASE QUANTITY – – A number of consumer promotions are designed not only to influence purcahse of a brand but also to influence the number or size of units purchased.

3. PURCHASE TIMING- Consumers promotions can also be used to influence the time at which comsumers purchase.One trend in the use of coupons shortens the redemption period to encourage consumers to purchase sooner.

4. PURCHASE LOCATIONA- Consumer promotions can also be used to influence the locations or vendors of particular products.

SOCIAL MARKETING – Is the application of commercial marketing technologies to the analysis, planning, executions, and evaluations...