Financial Appraisal Report

FINANCIAL APPRAISAL REPORT

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EXECUTIVE SUMMARY

The financial appraisal report focuses on the assessment of a high profile football club, Liverpool football club in the soccer industry. The purpose is to evaluate the financial status and performance of the club. Inclusive club financial policies were considered and examined to bring forth suitable recommendations for investment. The aim of this study is to provide a brief history of the Liverpool club. This financial appraisal focused on the clubs numerous financial record fractions such as capital structure and liquidity, market shares and asset utilization, investment returns and operating performance citing financial implications for the last five years. A document expression approximating the club's financial performance was generated (Williams & Hopkins 2011, pp. 160-174). The assumptions were explored in order to derive the correct financial information for the pro forma. From the appraisal, appropriate conclusions were made, and recommendations highlighted for potential investors in the football club.

Liverpool is a well-known club competing in an ever dynamic, developing and expanding soccer industry. Liverpool is a mature club having been founded in 1892 and has been on the rising ladder in terms of financial management and operations. Since its conception, the club has managed to surpass financial constraints that come with evolution and expansion of assets and liabilities. This quite steady trend has strengthened the club. Currently, Liverpool is on the list of the most lucrative businesses, and the most sought after by investors.

TABLE OF CONTENT

EXECUTIVE SUMMARY 2

TABLE OF CONTENT 3

INTRODUCTION 4

The soccer industry 4

Liverpool strategies 4

Objectives 5

FINANCIAL ANALYSIS 5

Financial ratio analysis 6

Equity and debts ratios 7

Investment returns 7

Profit margin 7

Cash turnover. 7

Inventory turnover 8

Total assets 8

Summary 8...