Club It Part 1

Club IT

Andrea Stull

BIS 219

December 13, 2010

Mohamed Hassan

Club IT is a nightclub is managed and owned by Ruben Keys and Lisa can ambience of fun and energy” (Rainer & Turban, 2008). They provide live bands, live Dj’s, appetizers and beverages, a dance floor and plenty of seating. Having past experience, Ruben and Lisa opened their nightclub after graduating in 2005 with their Business Administration degrees. The customer-orientation strategy, internet resources and transaction processing system are included and will inform everyone how Club IT will grow in the nightclub industry.

Mission Statement

"We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (Rainer & Turban, 2008). Club IT is a club that focuses on people who are interested in the “Music of Today.” Club IT plays the top 40, hip hop, techno, and electronica types of music.

Customer-Orientation Strategy

Club IT can benefit from Customer-Orientation Strategy because it is concentrating on making the customers happy. Because Club IT is a nightclub that provides a dance floor, appetizers, beverages and a place to listen to music their income focuses on how many customers walk through the door to listen to music and dance. The number one priority for Club IT needs to be making sure the customers are happy and how to encourage the customers to return and bring their friends to party at Club IT.

Internet Resources

Club IT will need to have a website with pictures of their club. The website will have pictures of the dance floor, pictures of the booths and eating area, pictures of the bar. There will be a menu available online to view as well. The website will have a calendar posted for each month to announce who will be playing each week and special events that will be held for the month. The website will have VIP information for customers who...