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Bank of America: Mobile Banking

Assignment Questions:

1. How is mobile technology likely to influence the banking industry in the future?

2. What benefits does mobile banking provide to consumers? Why haven’t many consumers adopted mobile banking yet?

3. What is Bank of America’s motivation to offer mobile banking to its customers? What are the associated costs and risks to the bank?

4. What lessons can the bank learn from its online banking operations? What are the costs and benefits of having customers migrate to online banking?

5. How should McDonald and Brown respond to the LOB managers’ request to include more functions in the bank’s mobile app?

Bank of America: Mobile Banking

Assignment Questions:

1. How is mobile technology likely to influence the banking industry in the future?

2. What benefits does mobile banking provide to consumers? Why haven’t many consumers adopted mobile banking yet?

3. What is Bank of America’s motivation to offer mobile banking to its customers? What are the associated costs and risks to the bank?

4. What lessons can the bank learn from its online banking operations? What are the costs and benefits of having customers migrate to online banking?

5. How should McDonald and Brown respond to the LOB managers’ request to include more functions in the bank’s mobile app?

Bank of America: Mobile Banking

Assignment Questions:

1. How is mobile technology likely to influence the banking industry in the future?

2. What benefits does mobile banking provide to consumers? Why haven’t many consumers adopted mobile banking yet?

3. What is Bank of America’s motivation to offer mobile banking to its customers? What are the associated costs and risks to the bank?

4. What lessons can the bank learn from its online banking operations? What are the costs and benefits of having customers migrate to online banking?

5. How should McDonald and Brown respond to the LOB managers’ request to...