Nilonanilni Nilamamala

Identify a company of your choice. Using internet sources (ex: data-monitor), make a note on dynamics and attractiveness of the industry that the company competes in. Identify market size (value/volume); competitors; relative market share of various companies competing in the industry; industry/market growth rate; major trends in the industry. Follow below mentioned steps:

1. Identify key drivers of change for the industry

2. Prepare an external factor evaluation (EFE) matrix for the chosen company

3. Identify critical success factors that would bring in competitive advantage to a firm in the industry

4. Identify two competitors for the chosen company

5. Prepare a competitive profile matrix (CPM)

6. Based on the scores, make a detailed analysis and present strategic recommendations for the company

Note: This is a group activity. Every participant is required to be prepared to make a presentation on the analysis, findings and recommendations when asked in class.

Identify a company of your choice. Using internet sources (ex: data-monitor), make a note on dynamics and attractiveness of the industry that the company competes in. Identify market size (value/volume); competitors; relative market share of various companies competing in the industry; industry/market growth rate; major trends in the industry. Follow below mentioned steps:

1. Identify key drivers of change for the industry

2. Prepare an external factor evaluation (EFE) matrix for the chosen company

3. Identify critical success factors that would bring in competitive advantage to a firm in the industry

4. Identify two competitors for the chosen company

5. Prepare a competitive profile matrix (CPM)

6. Based on the scores, make a detailed analysis and present strategic recommendations for the company

Note: This is a group activity. Every participant is required to be prepared to make a presentation on the analysis, findings and recommendations when asked in class.

Identify a company of your...