Test

Multiple Choice Quiz – (MK 341) BRAND MANAGEMENT

Topic: Service Brands

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Please indicate your answer by placing a tick () in the box beside the correct response for each question. Make sure that your answer is clearly marked and only one box is marked for each question.

You have 30 minutes to complete this test.

Q1. Which of these characteristics is part of the extended marketing mix for services? |

A) Perishability B) Processes C) Ownership D) Distribution |

Q2. Services are characterised by all of the following except? |

A) Intangibility B) Homogeneity C) Inseparability D) Perishability |

Q3. Pure tangible goods and pure services are two extermes of? |

A) Market Offereing B) Exchange of goods C) Qwnership D) Logistic channels |

Q4. Which of the following fields is least likely to be described as intangible-dominant? |

A) Banking B) Engineering C) Education D) Manufacturing |

Q5. Which of the following services is the best example of intangible-dominant? |

A) A magazine subscription B) Car rental agency C) Furniture delivery service D) Math tutoring |

Q6. The fact that services are sold first and then produced and consumed simultaneously is attributed to? |

A) Intangibility B) Heterogeneity C) Inseparability D) Perishability |

Q7. The service characteristic that reflects the variation in consistency from one service transaction to the next is? |

A) Intangibility B) Heterogeneity C) Inseparability D) Perishability |

Q8. Which of the following is not an element of physical evidence? |

A) Employees Uniform B) Location of Premises C) Equipment D) Employee training |

Q9. The process of building and sustaining powerful service brands include each of the following steps except? |

A) Market testing resources B) Selecting and segmenting the consumer base C) Ensuring internal commitment D) Identifying external...