Sabc External Environment

SABC EXTERNAL ENVIRONMENT

TABLE OF CONTENTS

1 INTRODUCTION 3

2 THE SABC MEDIA MARKET 3

3 MARKET STRUCTURE 5

4.1 Concentration in the market 5

4.2 Product differentiation 5

4.3 Barriers to entry 5

4.4 Cost structures 5

4.5 Vertical Integration 6

4 TYPES OF MARKET STRUCTURE 6

5.6 Monopoly 6

5.7 Oligopoly 6

5.8 Monopolistic competition 6

5.9 Perfect competition 7

5 EXTERNAL FACTORS AFFECTING THE SABC 7

6.10 Economic conditions 7

6.11 Technological forces 8

6.12 Regulatory forces 8

6.13 Global forces 8

6.14 Social Forces 9

6.15 Synergy 9

6 CONCLUSION 9

DECLARATION

I, the undersigned, hereby declare that this is my own and personal work, except where the

work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNHONE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

MANTSHO MASHIGO

25/04/2015

35514205

WITNESS: VICTOR MAGEZA

THE SABC EXTERNAL ENVIRONMENT

1. INTRODUCTION.

The main aim of this discussion is to describe and analyse the external environment in which the SABC operates, in order to determine which type of market structure can be found in the market.

The South African Broadcasting Corporation (SABC) is South Africa’s national public broadcaster with a strategic purpose of broadcasting for the total empowerment of its citizens. As such it is obliged to offer the public a comprehensive range of distinctive programmes and services. Therefore, it must educate, inform, entertain and develop culture and education and as far as possible secure fair and equal treatment for the various cultural groupings in the nation.

That being said, although the SABC is a state...