Customer Needs for Traveller's Meals

CUSTOMER NEEDS FOR A TRAVELLERS’ MEAL

|The meal does not create a mess. |

|Secondary Needs |The meal package does not drip, spill or leak. |*** |

| |The meal package is of the appropriate size for air travel. | |

| |The meal is easy to retrieve from the package. |* |

| |The meal contains adequate cleaning materials. |** |

| |The meal is clean to eat and handle. |** |

| |The meal package is easy to wrap after use & dispose without creating further mess. |L |

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|The meal provides good value for money to the customer. |

|Secondary Needs |The meal is comparable in price to other products offered in the airport or train station. | |

| |The price of the product is clearly displayed on the package. |* |

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|The meal gives an impression of freshness to the customer. |

|Secondary Needs |The ingredients used...