Questionnaire Feasibility Case Study Poultry Farming

RESPONDENTS (TARGET MARKET)

Please mark on your answer.

1. Name of respondent __________________

2. Age

20-25___

26-30___

31-35___

36-40___

40-50___

50 above___

3.

4. Gender

Male___ Female___

5. Are you the owner?

Yes ___ No ___

Others?_____________

6. How much is your gross income per month?

1000-10,000___

10,000-20,000___

20,000-30,000___

30,000-40,000___

40,000 above___

TYPE AND QUALITY

1. What kind of chicken do you usually buy?

___ Domestic chicken

___ Industrial Chicken

___ Both domestic and industrial

2. Which do you prefer?

___ Alive

___ Freshly plucked

3. With regards to your answer in the previous question, what is your reason for choosing that form?

___ Low price

___ Fresh

___ Easy to cook

4. Please indicate how important each of the following factors is to you when deciding what type of chicken to buy. (1 equals not at all important and 10 equals very important)

___ Taste

___ Appearance/color

___ Government approved

___ Price

___ Extra Lean/no fat

___ No artificial ingredients or additives

___ Nutritional contents

___ Grown without antibiotics

___ Known brand name

___ Grown on local farms

PRICE CONSIDERATION

1. Where do you often buy your chicken products?

___ market stall

___ street vendor

___ supermarket

___ poultry shop

2. What is the reason(s) for choosing the place where to buy your chicken products?

___ near the business

___ habit

___ lower price

___ safety

___ establishing partnership with the supplier

3. What is the price charged by your supplier with the chicken products you purchase?(at regular seasons)

___ chicken (per kilo)

____ 120 pesos below

____ 120-125 pesos

____ 126-130 pesos

____ 130 pesos above

b. chicken eggs (per piece) (please answer if you buy this)

____ 4.50 pesos below

____ 4.51-5.50 pesos

____ 5.50-5.75 pesos

____ 5.75 pesos above

c. chicken...