Individual Marketing Plan Assignment

Running head: Destination CEO Nordstrom report

Destination CEO Nordstrom report

Tinika M. Dowdell

Strayer University

Dr. Bernice Gregory

The Business Enterprise-BUS508

08/16/10

Destination CEO Nordstrom report

John Nordstrom was a Swedish immigrant who invested $13,000 to start a shoe store in Seattle, Washington. John Nordstrom store was founded in the 1800s, which eventually grew into a nationwide chain of department stores. Blake Nordstrom is the great-grandson of John Nordstrom founder of Nordstrom department store. Blake did not receive preferential treatment from the family. At the age of 13 Blake started working at Nordstrom’s in the stockroom of the shoe department along with several other young family members. John Nordstrom Company today is the gold standard for prominent customer service.

Blake Nordstrom was a dedicated worker at the entry level position of the company. Blake was encouraged to climb the ladder of success within the family’s business and because of his drive he soon became a salesman and buyer to merchandise manager and store manager. “In 1991, Blake Nordstrom was named vice president and general manager of Nordstrom’s Washington and Alaska region” (Stephanie Watson, 2002.) “In 1995, Blake shared the position of president with five other family members which shared dividing responsibilities in management” (Stephanie Watson, 2002.) Blake Nordstrom was “raised sales by nearly 20 percent within the first few months of upholding the title as president of Nordstrom’s shoe store” (Stephanie Watson, 2002.)

1) Since Nordstrom’s (p.402) competes in the U.S., give an example of each of the marketing environment forces (Political, Legal, and Regulatory; Technological; social; and Competitive and Economic Forces.)

The marketing environment forces are important for individual needs, preferences, resources and behaviors. By serving the consumers needs and wants the marketing environment involves factors of a firm that can adapt...