Dvd Drive Market

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MARKET AN ALYSIS

Worldwide BD, DVD, and CD Drive 2009–2013 Forecast and

Analysis: 4Q08–3Q09 Update

Wolfgang Schlichting

IDC OPINION

The BD/DVD/CD drive market showed smaller than expected seasonal growth in the

third quarter of 2008. The market grew 9.1% seasonally but showed only 1% yearover-year growth. The weaker-than-expected desktop PC result was a key factor in

BD/DVD/CD drive sales. The good news for drive manufacturers is the fact that prices

were relatively stable in 3Q08. The main challenge for 2009 and possibly beyond is

the strong global economic downturn, which will depress the PC outlook for 2009.

IDC expects a market rebound in 2011–2013. The majority of PC growth lies in the

portable PC market, leading to increased demand for slim drives. Key market trends

include the following:

! DVD burners continue their race to become a commodity market. Aggressive

volume manufacturers will continue to drive down the price. This situation will

allow volume leaders to push technology leaders out of the mainstream optical

disc drive (ODD) market.

! The Blu-ray Disc (BD) adoption will be delayed because of lower consumer

confidence and PC market uncertainties.

! Sub-$100 BD-ROM drives will lead the way for the BD format's adoption.

! Despite the ramp-up of next-generation drives, DVD burners will continue to be

the dominating volume product in 2009 and 2010.

Filing Information: January 2009, IDC #216091, Volume: 1, Tab: Markets

Storage Mechanisms: Optical/Removable: Market Analysis

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