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Management Consulting: Marketing Management, nivea visage young, critical success factors

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14-08-2015

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Leo Lingham

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Leo Lingham

Expertise

management consulting

process, management

consulting career,

management development,

human resource planning and

development, strategic

planning in human resources,

marketing, careers in

management, product

management etc

Experience

18 years working managerial

experience covering business

planning, strategic planning,

corporate planning,

management service,

organization development,

marketing, sales

management etc

PLUS

24 years in management

consulting which includes

business planning, strategic

planning, marketing , product

management,

human resource

management, management

training, business coaching,

counseling etc

Organizations

PRINC IPAL -- BESTBUSIC ON

Pty Ltd

Education/Credentials

MASTERS IN SC IENC E

MASTERS IN BUSINESS

ADMINSTRATION

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Management Consulting/Marketing Management

Expert: Leo Lingham - 3/27/2013

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Question

Hi I am Harish pursuing my MBA I HAVE BEEN given this case study and I am unable to solve it can u kindly help

me w ith it ASAP

Case-1 : The use of the marketing mix in product launch

Introduction

NIVEA® is an established name in high quality skin and beauty care products. It is part of a range of brands

produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grow n to be a global company specialising in

skin and beauty care.

In the UK, Beiersdorf’s continuing goal is to have its products as close as possible to its consumers, regardless of

w here...