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ADVERTISING MANAGEMENT

VENKY’S OF VENKATESHWARA HATCHERIES

Questions (A)

(a) Comment on the advertising strategy adopted previously and currently.

(b) Comment on branding of food products, and their promotion.

(c) Can you think of a different creative strategy for a product like chicken?

Lip-sticks with permitted colours can also damage the lips since the stainers are tetra-bromo-fluorosine. When rubbed against the palm, darkness of the stain will indicate the quantity of stainer present. Darkening of lip colour also depends upon the bio-chemistry of individual’s lips.

Questions (B)

(a) The complete product knowledge is given in the above write-up. What do you think should be the copy

platform for these products? Indicate the theme, the appeal and the buying motives.

(b) Indicate a suitable media mix for advertising these products. Give your reasoning.

Case No : 2

ALEMBIC CHEMICAL WORKS LTD. DIRECT MAILINGS OF ALCEPHIN: THE LEGEND AMONG ANTIBIOTICS

Questions

(a) Which other businesses/products can be suitable candidates for direct marketing? What promotional techniques can be employed?

(b) Please do some research of your own on direct mailings of pharmaceutical companies. What are your reactions?

(c) Put on your thinking cap. Identify a there for a campaign of one general tonic.

CASE : 3 : IS SUPER BOWL ADVERTISING SUPER EFFECTIVE ?

Questions:

1. What kind of research design would you recommend for determining the effectiveness of M & M/Mars advertising during the Super Bowl?

2. If the research design involves a survey of households, which survey method would you recommend and why?

3. What kind of measures and scales will you employ in your survey?

4. Can the observation method be used to determine the effectiveness of M & M/Mars advertising during the Super Bowl? If so,...