Alibaba, One of the Top-5 Companies in the World

MARTINS Romain

L3S5IBWeek 48

IS ALIBABA GOING TO BE IN THE TOP-5 COMPANIES IN THE WORLD?________

A term paper in International Business English Class

by

Martins Romain

at

Faculty of Administration and International Trade

University of Paris-Est Créteil

November, 2014

Abstract700 million internet users in China, 80% of China's online shopping market dominated and specifications going from e-shop to social network, via banking, electronic payment and search engine, Alibaba is the biggest group in Asia. Late, this company made a huge buzz in the financial world by doing the highest initial public offering in the history of Wall Street. With development abroad and a specified management, Alibaba is certainly going to be really serious in the next years.

«We will continue to adhere to the principle of 'customers first, employees second, shareholders third'», says Jack Ma, Alibaba's CEO. This is how we resume the sucess of Alibaba, trough an innovative management. Alibaba is the reflect of the development of Asia in the past years.

Apple, Google, Ebay or Walmart sould be worried, for sure!

Content

1. INTRODUCTION .............................................................................................................. 32. CHINA, A MARKET WITH MORE THAN 600 MILLION INTERNET USERS .......... 4

2.1. The biggest market in the world …..................….................................................... 4

1. Internet users in China …....................................................................................... 4 2. E-Commerce in China and Alibaba users ….......................................................... 5 3. November 11th, singles' day in China .................................................................... 7 2.2. A huge development in recent years …................................................................... 9 1. Performance of Taobao...