Anti-Counterfeit Pharmaceuticals and Cosmetics Packaging Market Analysis & Forecast, (2014 - 2020)

Anti-counterfeit

Pharmaceuticals and

Cosmetics Packaging ,

(2014 - 2020 )

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Report Overview

Anti-counterfeit is enforcement of remedial measures that helps in minimizing the counterfeiting

activities. The global anti-counterfeit packaging (Pharmaceutical and Cosmetics) market has generated a

revenue of $35.7 billion in 2014 and is forecast to grow at a CAGR of 15.7% over the forecast period.

Pharmaceutical, cosmetics and personal care products are the first line of target for counterfeiters. The

fact behind the rigorous counterfeiting activities is the presence of high volume low value

manufacturing nature of the market. Presently, the trends in cosmetics and personal care industry are

shifting from premium beauty products to routine skin care products that are sold across local market.

This would increase the threats from counterfeiting across cosmetics and personal care industry.

Furthermore, the decentralization of pharmaceutical industry in terms of manufacturing and emergence

of small scale personal care industry reduces the manufacturers control on the supply chain.

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Thus, increases the probabilities of counterfeiting. However, the advancement in track and trace

technologies, increasing practices of multi-layered authentication technologies have bring revolutionary

changes in securing original products. Companies with premium range of products are opting for RFID

and ePedigree authentication technologies. However, economic product categories are majorly secured

with the conventional authentication technologies such as holograms, inks and dyes. The unaffordable

cost structure of track and trace technologies, complex operations involved in tracking the products are

the major challenges for the growth of market.

Report Overview

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