Bsop 334 Final Exam - Devry

BSOP 334 Final Exam - DEVRY

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Question 1. 1. (TCO 1) Describe a virtual brand community. Create an example that demonstrates the concept. (Points : 25)

Question 2. 2. (TCO 2) What is the difference between a subculture and an ethnic subculture? (Points : 25)

Question 3. 3. (TCO 3) Of the four conflicts that characterize teenagers, which would be more of an issue in Asian societies where conformity is highly valued? (Points : 25)

Question 4. 4. (TCO 4) Explain the means-end chain model. Give an example to demonstrate how the process might work. (Points : 25)

Question 5. 5. (TCO 5) Evaluate the effectiveness of subliminal persuasion and messages. Be sure to demonstrate your knowledge of the evidence about the success of the technique as presented in the text. (Points : 25)

Question 6. 6. (TCO 6) Who in a working-class family typically plays the role of the family financial officer? Use income, education, and length of marriage to discuss when this officer will become more likely to use syncratic decision making. (Points : 25)

Question 7. 7. (TCO 7) Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words, the customer simply sees a product and purchases it. Create a fourth hierarchy of effects that would combine the three components of the ABC model when a product is selected on impulse. (Points : 25)

Question 8. 8. (TCO 8) It has been observed by psychologists that women are more likely to ask, "Could you...