Final

Final Simulation Report

Pamela Frazier

Stephen Baglione

Saint Leo University

In my Final Simulation Report I will briefly explain the importance of marketing to any business or company ever created as well as how it played such a significant role with Group D’s Allround brand and Allround+. I will also detail some of the more significant happenings that transpired throughout Group D’s simulation trials and how our decisions caused both positive and negative results from the start of simulation one on to the completion of simulation six.

It is commonly know that the concept and application of marketing and advertising can be considered as the basis of any businesses success or even its failure. There are a multitude of aspects within any business that heavily relies on the success of that company’s marketing techniques and strategies. The term marketing entails a range of aspects such as sales, public relations, advertising in all forms, and promotions. The concept of marketing is basically any process where a company’s service or product service is being promoted in a positive light to old and new potential customers for the brand. This is the most common and effective way that business owners launch their products or services and the most common way to make themselves known to the public. This means that, without successful marketing strategies, regardless of the business and its products or services, they will be more than likely to never reach target audiences or potential customers because they simply would have no means to know about it.

This brings me to Group D’s simulated trials of the Allround product and how marketing played key roles in achieving our groups’ collective goal of increases on stock price, net income, and overall success for the company. With Allround’s basis being a well-known existing division of the pharmaceutical corporation, Allstar, this means that it already had an existing customer base as well as good brand awareness to...