Market Plan

The Waters Bottling Company (WBC)

WBC Crystal clear water

* Version 1.0

* August 14, 2015

Presented by:

Donta Bright

Promotion Mix is defined as a specific combination of promotional methods used for product or a family of products, according to the business dictionary (http://www.businessdictionary.com/definition/promotion-mix.html).

Advertising is a way to communicate with customers on a non-personal level through commercials on TV, fliers in the mail, to billboards around town. We will be using all of the above to get our name and product noticed in the market.

Personal Selling is one-to-one communication between seller and prospective customers. Here at WBC we will implement this strategy, because this will generate a personal relationship with our prospective customers.

Direct marketing is a strategy we can also use to target the market that we want to go after. This can take place on both the non-personal and personal adverting.

Sales Promotion we will use this tactic to increase sales and inform customers of new products we want to push in the market. This also will create and sale the image of WBC.

Public Relations is an area where we have the chance display our image on qualities of life to our targeted market. How we do this is get involved with the community and help positive organizations in what there are trying to accomplish. While we penetrate the market in this strategy, gives us a chance to announce new products and promotions.

Brand Management The process of maintaining, improving, and upholding a brand so that the name is associated with positive results.

Branding Strategies I would like to implement a six brand strategies concept from an article on the Forbes website. I feel the strategy list will give us the tools to create and maintain the brand of WBC. The first step is to see the consumer engagement that our competitors do not see. Basically do not do what...