Fast Foods

What are the current attitudes and values of the general population toward the consumption of fast food and how can this be used to identify any opportunities or gaps in the market that this business could exploit? 

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Introduction

According to Eberts, Margaret, & Linda (1994) and Mifflin (2007), fast food just like the name is a term given to foods that take less time to prepare and serve. These foods were first served in restaurants before they got their way into people’s homes. They are preheated, or pre-cooked and are served in a way that the customer can easily carry it away. Currently, according to (Statisticcbrain, 2015), there are 160,000 fast food restaurants in America which serve over 50 million people. The average annual fast food revenue is about 110, 000,000 US dollars. Even though it is most consumed, is it healthy and why are people highly consuming these products? What are some of the values and attitudes people have regarding fast foods and how can these attitudes and values construct a way to succeed in this market?

Literature review

The table below summarizes some of the pertinent facts about fast food businesses in this area (Mifflin, 2007)

Fast Food Restaurant Statistics | Data |

Number of Fast Food Restaurants in America | 160,000 |

Number of Americans served daily | 50 Million |

Annual Fast Food Revenue | $110,000,000,000 |

Frequency |   |

Once per week | 44% |

Twice | 20% |

Three or more | 14% |

Seven | 6% |

Never | 28% |

Percent of Daily Nutrition from Eating a Fast Food Meal |   |

Percent of Daily Calories | 37% |

Percent of Daily Carbs | 42.6% |

Percent of Daily Fat | 33.6% |

Percent of Daily Protein | 15.4% |

Fast food restaurants are doing remarkably well in the current society and the United States of America reported that approximately 191 billion U.S dollars was generated by the industry in 2013. If things remain stable, then, the US government will benefit from...