Renault Nissan Strategic Allaince

Strategic Alliance between Nissan and Renault

Strategic Management - II

2015

Contents

Acknowledgement 4

Executive Summary 5

1. Introduction 6

About the companies: Nissan and Renault 6

Nissan 6

Renault 6

Automobile Sector Scenario, 1999 7

Context of Strategic Alliance 7

Strategic Alliance 7

Pre-Alliance 8

Nissan 8

Renault 8

Aims & Objectives of the Alliance 8

Corporate Structure of the Alliance 10

Renault – Nissan Alliance (Post Alliance) 10

Carlos Ghosn’s reforms 10

Cultural Challenges encountered in Renault - Nissan strategic partnership 12

Success of Strategic Partnership between Renault and Nissan 15

How both Companies were benefitted by each other’s best practices 15

Good practices of Nissan applied at Renault 15

Good practices of Renault applied at Nissan 15

SYNERGIES IN THE ALLIANCE 16

THE CMF EFFECT 16

Electric Vehicle Market : Zero Emission Vehicles 17

Current Scenario 17

Principles of the Alliance 17

Structure of Alliance 17

Demographics Spread 18

Alliance Long-Terms Objectives 18

2012 Net Income Statistics if Renault and Nisan 19

Comparative Analysis of Revenue 2012 19

Conclusion: Future Outlook 20

Bibliography 21

Acknowledgement

Of the many people who have been enormously helpful in this project, we are especially thankful to Prof. Meeta Das Gupta, Management Development Institute, Gurgaon, for her immense help and support in guiding us through to its successful completion. She was a great source of motivation and inspiration to us right from the inception of the project till the completion and has intellectually stimulated content throughout the Strategic Management – II course. Relevant stimulating class discussions and valuable inputs played an important role in development of this report.

Group 3

PGHR 2014-16

Executive Summary

Global Automobile Industry is a dynamic industry. There have been many Alliances and partnerships in the history. One of the...