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1. What are the chief elements of the strategy that Whole Foods Market is pursuing?

The chief elements of the strategy that Whole Foods Market is pursuing are to establish their company as a market leader of natural and organic super markets. They are looking to accomplish this by offering the highest quality, naturally preserved food to the world market and eventually become an international brand. The company is also recruiting specialized and knowledgeable employees as they are determined to establish a unique value chain experience and stimulate their growth as well as their profit margin. Additionally, the strategy focuses on sustainable agriculture and serves members of the community. Their slogan is a great metaphor for their strategy, “Whole Foods, Whole People, Whole Planet.”

3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do

you like/dislike about the company’s motto “Whole Foods, Whole People, Whole Planet?” Do the

motto and the principles underlying it (Exhibit 1) really matter at this company or are they just nice

words and cosmetic window dressing? Explain.

John Mackey’s strategic vision does describe his aspirations for Whole Foods’ future: “to become an international brand synonymous with carrying the highest quality natural and organic foods available and being the best retailer in every community in which Whole Foods stores were located” (Thompson, 2010, p. C-6). If a vision statement is a vivid idealized description of a desired outcome that inspires, energizes and helps you create a mental picture of your goals, I think he achieved it. Conversely, strategic vision should also delineate the strategic course and long-term direction. He may have missed that target according to Thompson (2010) when “growth objectives for Whole Foods had been to have 400 stores and sales of $12 billion by the end of fiscal year 2010, the economic downturn in the United States that accelerated...