Brand Resonance with Cadbury Dairy Milk

Brand Resonance Pyramid Model

With

Introduction

Brand Choice

We choose Cadberry Dairy Milk as our Desired Brand.

Reason for Choose

Cadbury Dairy Milk which is a well-known brand not only in our country but all over the world. This brand is especially well-known to the kids, teen agers as well as young adults. In this report we will show how we resonate with a particular brand and the reason behind choosing the brand for us is whenever we think about chocolate Cadbury Dairy Milk comes first into our mind. As it is a renowned brand we all know about the brand. From packaging to taste Cadbury Dairy Milk has proved its own uniqueness and quality. It has been considered one of the top chocolate manufacturing brands among thousands of other brands.

About Cadbury Dairy Milk

Cadbury Dairy Milk (CDM), the brand with a glass and a half full of creamy milk, has been the definitive chocolate bar in Ireland since 1933 and remains so today. Produced in Coolock and Rathmore with milk from Irish cows, the brand evokes memory and nostalgia for all Irish consumers. Its ubiquity says much about the Irish consumer’s relationship with chocolate where consumption per capita is one of the highest in the world. It’s three times bigger than its nearest competitor and is the 6th biggest grocery brand in the country. Whilst Kraft (Cadbury) manufactures many other products Cadbury Dairy Milk is the backbone of the Irish business, which employs 1000 people across the country. Cadbury Dairy Milk is more than a bar of chocolate, it’s the heart of the Irish Kraft operation.

Association of Cadbury Dairy Milk With Brand Building Pyramid model

Companies are interested in building strong brand with greater brand equity. The Customer Based Brand Equity model helps to find out what brand equity is and how it should be built, measured and managed. The Customer Based Brand Equity Model lays out four steps that helps to create a strong brand:

1....