Mgt 499

08

Fall

08

Fall

Sonia I. Huertas

THE STRATEGIC MANAGEMENT CYCLE

Module 1 – Case

Comcast

Dr. Les Keffel, Ph.D.

Sonia I. Huertas

THE STRATEGIC MANAGEMENT CYCLE

Module 1 – Case

Comcast

Dr. Les Keffel, Ph.D.

Introduction

Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky founded Comcast Corporation June 28, 1963. Comcast is the major company for, broadband Internet, telephone, and cable service providers in the United States. Comcast rank 43 in the 2015 Fortune 500 companies and is in third place as the largest telecommunication company.

The organization’s mission/vision and values

Mission Statement

“Comcast is working to shape the future of media and technology. We strive to create the best content and constantly pursue innovation to delight our customers”.

Comcast also has successfully integrated NBC Universal Comcast. Comcast is principally involved in the operation of cable systems through Comcast Cable but is also in the development, production and distribution of entertainment in form of news, sports and other programs designed for global audiences through NBC Universal, which is good for entertainment of the customers. Con

Values

“As we shape the future of media and technology, our 139,000 employees strive to earn the respect and trust of our customers, our shareholders and members of the communities we serve”.

Key Stakeholders

Comcast endorses a multi-stakeholder approach. This approach is collaborative, constructive. A multi-stakeholder groups provide the best opportunity for everyone to build trust and understanding while promoting cooperation and grow.

Executive Officers

Brian L. Roberts- Chairman and CEO, Comcast Corporation

Michael J. Cavanagh- Senior Executive Vice President & Chief Financial Officer, Comcast Corporation

Stephen B. Burk- Senior Executive Vice President, Comcast Corporation
Chief Executive Officer, NBC Universal

David L. Cohen- Senior Executive Vice President, Comcast Corporation...