Mkt 500 Assignment 2 Part B Your Marketing Plan

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MKT 500 ASSIGNMENT 2 PART B YOUR MARKETING PLAN For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write an eighteen to twenty (18-20) page paper in which you:

Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.

Develop your company’s mission statement and company introduction.

Develop the company’s branding, pricing, and distribution plan.

Provide the following marketing strategy information:

Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.

Develop the differentiation strategy in relation to the closest competitor.

Establish whether the company’s intention is to be a leader or follower within the industry.

Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.

Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.

Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.

Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your...