Beer Na Beer

Polytechnic University of the Philippines

Sta. Mesa, Manila

“BEER NA BEER”

Asia Brewery, Incorporated

Members:

De Villena, Irish Mhel D.

Dela Cruz, Cristina L.

Jumalon, Princess Vera P.

Pagsolingan, Janeline U.

BSA 3-15

Asia Brewery, Incorporated

Starting from a humble vision to break the beer monopoly in 1982, Asia Brewery Inc. (ABI) is now a major player in the country's beverage and industrial packaging industry. ABI offers high quality beverages at prices the average Filipino can afford, and is one of the largest alcoholic, as well as non-alcoholic beverage players in the Philippines today. With its corporate-wide mindset to Thirst for First, ABI unveiled game changing new beverages to quench the ever-changing taste of Filipino consumers: Absolute & Summit (#1 Bottled Water), Cobra (#1 Energy Drink), Tanduay Ice (#1 Alcopop) and Vitamilk (#1 Soy Milk). Going beyond its 30th year, ABI continues to launch more new products, uplift beverage standards, and aim to be first in offering Filipinos nothing less than the best.

Beer na Beer

History

During the year 1988, ABI introduced their first product, Beer Pale Pilsen with its high quality and its very attractive pricing strategy.

On September 15,1988, San Miguel Corporation (SMC) filed a case against ABI for infringement of trademark and unfair competition on account of the latter's BEER PALE PILSEN or BEER NA BEER product which has been competing with SMC's SAN MIGUEL PALE PILSEN for a share of the local beer market.

On August 27, 1990, a decision was rendered by the trial Court, presided over by Judge Jesus O. Bersamira, dismissing SMC's complaint because ABI "has not committed trademark infringement or unfair competition against" SMC .

On September 30, 1991, the Court of Appeals reversed the trial court, finding the defendant Asia Brewery Incorporated GUILTY of infringement of trademark and unfair competition.

During the year 2001, Beer Pale Pilsen was renamed as Beer na...