Retail Retold 2014-15

MAY 2014

SOUTH & CENTRAL AMERICA TREND BULLETIN

RETAIL RETOLD

Why consumers are embracing these

five ways to retell the retail story in

Latin America.

That’s why South and Central American

One consequence

of a world in which

(almost) every place

and every moment is

shoppable?

Physical retail spaces increasingly

seem a less exciting, less

transparent, less choice-rich

option.

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consumers are embracing physical retail spaces

that deliver more: more than just a seamless

transaction, more than good value, more than

‘great customer service’ even.

From retail on the move, to self-improvement,

to social value and more, RETAIL RETOLD is

about five retail concepts that take aim at some

of consumers’ deepest wants and needs. In the

process, they reimagine the retail story for 2014.

1. MOVING MERCHANTS

The go-to option.

Five new RETAIL

RETOLD stories for

2014

and beyond:

2. OK COMMUTER

Part of the (retail) journey.

3. OFF=ON=OFF

The boundaries between offline and

online disappear.

4. SOCIAL STORES

Selling a message.

5. EDU-COMMERCE

Don’t preach, teach.

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Now that ultra-busy urbanites can order online and

accept delivery in a day or two, their motivation to

travel to a specific store has fallen to near zero.

One consequence? Smart brands are finding new

1. MOVING

MERCHANTS

ways to unchain themselves from fixed locations

and hunt out consumers where they are.

The go-to option.

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In 2013, 19% of Mexicans ate at a food

truck at least once.

(AGENCY DE LA RIVA GROUP, NOVEMBER 2013)

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1. FEATURED INNOVATIONS: MOVING MERCHANTS

Botánicus

Refurbished...