Avon Marketing Plan

I.PRODUCT

1.1 Avon is a cosmetic company created to conduct business on enhancing women's beauty. This brand is now a global leader with massive growth and high revenues. Being the world's largest direct seller, Avon has captured a large market in more than hundred countries with millions of the sales representatives across the globe. Avon has a proven history of delivering first-to-market beauty technologies, making the company a perennial game-changer. Time and again, Avon and its global team of scientists have led the industry in giving consumers breakthrough products that marry beauty and innovation like light-adjusting makeup, more durable mascara, revolutionary anti-aging skincare products. The list goes on and on. Simply put, Avon offers women around the globe products that help them look and feel their best. Every company in the cosmetic industry is actively engaged in being a market leader by fulfilling the needs and peremptory request of the customer related to health and beauty products. Companies such as Estee lauder, max factor and Revlon have many competitors such as Channel, Lancôme, Maybelline, L'Oreal, Lakme but the main competitors of Avon is Mary Kay across united kingdom as it is similar to Avon and is dependent upon the independent sales and direct selling method. Hence both these are the rivals of each other in the same business market (Kumar, Massie and Dumonceaux, 2006).

High quality and high technology define Avon color cosmetics. Scientists from around the world work to bring both global and regional perspectives to foundations, powders, nail, eye and lip products. And when it comes to lipstick – four lipsticks are sold every second. Avon revolutionized the world of skincare with the launch of its ANEW brand. Consistently first to market with skincare breakthroughs, ANEW pioneers transformative, anti-aging technology to help women look years younger. It was the first mass skincare product to contain Alpha Hydroxy Acid anti-aging...