Marketing and Budgeting
Submitted by: Submitted by ssharjil
Views: 10
Words: 3809
Pages: 16
Category: Other Topics
Date Submitted: 09/04/2015 07:40 PM
Syed Mohammed Sharjil
100496241/u3114691
2014
Vibrant Flora
Student ID (Holmesglen)
100496241
Student ID (Canberra)
U3114691
Student Name
Syed Mohammed Sharjil
Unit Name
Advertising and Promotion
Management
Unit Number
9170
Name of Lecturer/Tutor
Leo Billington
Assignment Topic
Assessment 1
Due Date
15th September 2014
Word Count
2000 +/- 10%
Advertising and Promotions Management
1|Page
Syed Mohammed Sharjil
100496241/u3114691
Table of Contents
1.
Executive Summary ............................................................................................................................... 3
2.
Introduction .......................................................................................................................................... 4
2.1.
Background ................................................................................................................................... 4
2.2.
Mission .......................................................................................................................................... 4
2.3.
Vision............................................................................................................................................. 4
3.
Communication Objectives ................................................................................................................... 4
4.
Marketing Objectives ............................................................................................................................ 4
5.
Target Markets ...................................................................................................................................... 5
6.
Promotion ............................................................................................................................................. 7
6.1.
6.2.
7.
The strategy...
