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Words: 11916

Pages: 48

Category: Business and Industry

Date Submitted: 09/04/2015 08:39 PM

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EXECUTIVE SUMMARY

FedEx Corporation is an American global courier delivery Services Company headquartered in Memphis, Tennessee. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000. The growth and success that this corporation portrays, has enabled it to become a large and well-known corporation such that it could be listed on the New York Stock Exchange in 1978. Presently, FedEx owns a network of companies worth $29 billion. These companies offer a range of services such as, transportation, e-commerce, and business solutions. Worldwide networks link FedEx to more than 220 countries and territories within a time span of 24-48 hours. The services that are offered by FedEx, have given customers the opportunity and ability to access products, services, information, people, and places more efficiently as well as easily. FedEx provides many benefits to its customers. The shipping industry, however, is one of extreme competition. Not only are customers confronted with the choice of carrier, they are also confronted with a choice of means of shipment. It is further complex, as the pricing strategy of the sector has companies, for instance, who lead cost in one form of shipment such as ground and follow in another form of shipment such as international delivery. FedEx foresaw the importance of differentiation early on, as did most of the sector players. FedEx realized that it was in the information business. Customers are not only concerned with the product getting from point A to B, but further, are interested in the knowledge of where the cargo originated from, its present whereabouts, destination, estimated time of arrival, price and cost of shipment. All these elements are just as important to some businesses and consumers as receiving a safe delivery. To support this need, and differentiate itself from competitors, FedEx created state-of-the-art technology...