Supply Chain Dtv

DIRECTV’S SUPPLY CHAIN

Introduction

Supply chain management has become one of the core business practices for any organization in this contemporary business environment. The significance of effective supply chain management has increased over a period of time for broadcasting and satellite services organizations with the objectives such as saving costs, reducing the manual efforts enabled by process changes, streamlining the information availability and increasing the supply chain velocity time. Since the digital television market is getting saturated with the overcrowded competitors, the need for organizations to develop new business model that enhance the agility of the supply chain has significantly increased. This small research paper majorly emphasizes on elaborating about how the reengineering or restructuring the supply chain has helped DirecTV, an American direct broadcast satellite service provider, to meet the organizational objectives and to meet the demands of customers for an ever-greater variety of products and services.

DIRECTV

DirecTV is an American broadcast satellite service provider headquartered at EL Segundo, California. The organization has started satellite services in 1994 targeting the households of the United States. After launching the DirecTV programming services, the organization has entered into agreement with Digital Equipment Corporation to procure the hardware, Matrixx Marketing to provide customer care services and DBS systems to create billing software (DirecTV, 2013). In 2004, Howard Hughes, the founder of the organization, has announced his intent to focus majorly on the satellite television service provision and rolled it out as a separate entity that provide satellite services to the household customers. DirecTV has employed approximately 27,000 employees with net income of $2.859 million in 2013 (DirecTV, 2013).

Supply Chain Management

Supply Chain Management is a process of streamlining the supply-side activities in...