Oi/461 Organizational Impact

Organizational Impact

Innovation is what gives an organization the competitive advantage the business will need to be successful in the market. However, implementing and keeping up with the new trends in the market is extremely important to put the company as one of the most innovative companies in the world. Being at the top is not an easy task for any company, but an innovative company knows that without continuously innovation would be impossible to bring new customers and keep its current customers happy. Innovations are ideas put together that can impact the strategy, process, products and services that an organization has to offer to its customers. Three organizations that have an enormous impact on innovation and the strategies they use to offer their products and services are Sony, United Parcel Services (UPS) and Starbucks Coffee.

Sony an Innovative Company

The Sony name became official in 1958 though the name was in use before then. The first Sony branded product was a transistor radio which went on sale in 1955, the TR-55 the first radio in the world that would fit in a coat pocket.

The company has a long proud history of innovation and world firsts from the first Trinitron Colour Television in 1968, the colour video-cassette in 1971, the Walkman in 1979, the 3.5 inch floppy disk in 1989, an electronic camera in 1981, the world's first CD player in 1982, and the first consumer camcorder in 1983 and the portable Diskman in 1984. Only rarely was the company trumped as it was with the launch of the Betamax VCR in 1975 which ultimately lost the consumer market to VHS, but remained pre-eminent in the professional market to this day (Gosling, 2005).

In 1994 the company developed what is now the world's most popular gaming platform the PlayStation and will soon release the third generation PS3 which will include the world's first high definition capable CD technology Blu-Ray. It remains to this day a major player in all consumer electronics...