Kg Mobile Payments Ltd

|KG MobilePayments Ltd |

|Business Report |

| Course: MBA |

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|Module: Business English Submitted to: Lira Djuraeva|

|Submitted by: Ermek Akeneev |

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|17.12.2010 |

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Table of Contents:

Introduction 3

Terms of Reference: 4

Procedure 5

Findings 6

Merchant Satisfaction 6

Consumer Satisfaction 6

Older customers 7

Outside issues 7

Fraudulent claims 8

Network Operators position 8

Conclusions 10

Recommendations 11

Increasing Merchant Participation 11

Improving Consumer Satisfaction 11

Taking care of external issues 12

Working out Fraudulent claims Operators benefits 13

Introduction

KG MobilePayments Ltd had been established in July 2007 with the goal of becoming leading player in the potential market of mobile micro payments within Kyrgyz Republic. By the late 2008 it has launched in commercial service remote mobile payments system operated under the brand of E-Som.kg that provides opportunity to anyone with mobile phone number to pay for goods and services using account with cellular operator. There were around 300 thousand customers within Kyrgyz Republic that had accounts with financial institutions, but small minority of them had constant positive balance and plastic payment cards...