Case Study 2: Redesigning Business Processes for Healthlite Yogurt Company

University of Botswana

Department of Computer Science

CSI 629 -

Information Systems Policy and Strategy

Assignment One: Analysing Case Studies

Date Due:

September 11, 2015

We will conduct numerous in-depth case analyses. In this assignment you are responsible for writing a

unique assignment not copied from the Internet.

A problem-solving approach to case analysis should be used. For this approach, you should take a consultant

role, and assume that you were hired by the organization to:

1) Make use of your knowledge of IS management

2) Provide an objective opinion on one or more problems

3) Provide realistic options for action for this organization

For the case analysis, the text should be a maximum of 8 double-spaced pages, excluding references , cover

page, table of contents and executive summary. Use Times New Roman 12pt. You should include copies of all

tables, diagrams, etc. used in your presentation. The cover sheet should your name and ID.

Answer the case study assigned to you

Case Study One: K-Mart*

K-Mart Corporation operated one of the more successful retail operations in the discount

industry. Competing with companies like Wal-Mart, Target Stores, and many others, K-Mart

continued to grow and provide substantial returns to investors. The company has over 2,150 KMart, Big K-Mart and Super K-Mart stores in all 50 states in the U.S., and in Puerto Rico, Guam,

and the U.S. Virgin Islands. To support operations, K-Mart developed sophisticated database

marketing capabilities to track 2 billion transactions annually from more than 85 million

households, in order to reach customers using targeted direct mail and eventually e-mail.

The company started as a five-and-dime store in downtown Detroit in 1899. Everything in the

original store cost either 5 or 10 cents, and low prices appealed to customers. Founder S. S.

Kresge’s success fueled expansion to 85 stores by 1912. In 1953, a new era of retailing began

expanding the...